KKL-JNF Expo Newsletter
KKL-JNF was a strategic partner in the Israeli pavilion at Expo Milano 2015, “Fields of Tomorrow”. They have done much to make Israel’s representation a success at the Expo exhibition and wanted to give their core audiences a taste of KKL’s many activities and accomplishments during the EXPO in a newsletter.
Newsletter + Animation
I knew that designing just another newsletter will not cut it, I wanted to make it fun and stimulating, with the bright EXPO colors and lots of whimsy.
Working with the EXPO’s brand colors and guidelines and adding engaging animation and graphics, I was able to create a design that stands out from other newsletter campaigns and have a consistent and a strong impression.
Responsive E-mail Design
I knew that most people delete an email if it doesn’t look good on their mobile device and almost half of the emails are opened on mobile devices, so the layout of the newsletter had to be responsive – Enter Publicators team – together we’ve created an HTML newsletter that works on any device and client (Even on MS-Outlook, but without the animation).